How It Works
How It Works
We make it easy to reach custom audiences across TV formats.
How It Works Why Addressable TV Our Approach New-to-TV Solutions
Efficiently reaching a custom donor audience with addressable TV
Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.
Australia
2022
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
Technology
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Efficiently reaching a custom donor audience with addressable TV
Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.
Australia
2022
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Ad Spotlight: Sue Unerman, Chief Transformation Officer, EssenceMediacomX
In this week’s ad spotlight we hear from Sue Unerman, Chief Transformation Officer, EssenceMediacomX. She is an advocate for diversity and equality in the workplace who also co-authored two best-selling books; ‘Belonging’, ‘The Glass Wall’, and ‘Tell the Truth’ which is about authenticity in marketing.
6 minutes read
29/03/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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A-Z of Addressable TV Blog Posts Research Ad Spotlight
Ad Spotlight: Sue Unerman, Chief Transformation Officer, EssenceMediacomX
In this week’s ad spotlight we hear from Sue Unerman, Chief Transformation Officer, EssenceMediacomX. She is an advocate for diversity and equality in the workplace who also co-authored two best-selling books; ‘Belonging’, ‘The Glass Wall’, and ‘Tell the Truth’ which is about authenticity in marketing.
6 minutes read
29/03/2023

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About Us

Finecast is the global leader in addressable TV

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Purpose

Simplifying the TV landscape

We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.

Our approach

How we work

Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.

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We believe in the power of TV. It's still the most trusted advertising medium.

We put
people first

As an open culture, we respect each other and take our work seriously and we know how to have fun – that’s what brings us together.

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Brett Poole

Managing Director

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We provide advertisers with access and scale by partnering with premium broadcasters across the entire addressable TV ecosystem.

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