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We make it easy to reach custom audiences across TV formats.
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Efficiently reaching a custom donor audience with addressable TV
Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.
Australia
2022
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Efficiently reaching a custom donor audience with addressable TV
Finecast helped World Vision Australia (WVA) to launch a campaign to reach those who are most likely to give when they see stories of children living in poverty, using a combination of data inputs from Finecast Audience Planner. The campaign drove strong ad recall across all ages, genders and life stage groups, including those over 40 years of age, and significantly high recall was also seen among people aged between 18 and 39 and males.
Australia
2022
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Addressable is TV now a $56bn industry
A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.

The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.
5 minutes read
26/06/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Leveraging the power of commerce data with addressable TV
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
5 minutes read
05/09/2023

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Finecast shortlisted for Videonet Connected TV Awards 2020

1 minute read
United Kingdom
08/01/2020

Finecast shortlisted for videonet cover

Finecast has been shortlisted in the Game-Changing Advertising Technology category for the upcoming Videonet Connected TV Awards.The awards, organised by Videonet magazine, showcase stand-out innovation and leadership across the TV industry and the shortlisted candidates cover streaming video, advertising technology, data analytics and the user experience, among other things.

See the full shortlist here.

The awards ceremony is on Wednesday 18th March at Connected TV World Summit in London.