What's new in addressable TV?
Ad Spotlight: Chris Keenan, Global Chief Product & Commercial Officer, Finecast
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.
From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.