The Changing Landscape of Indian Televison

  • 1 minute read
  • India
  • 07/12/2022

Advertiser demand for TV has never been greater. India is set to become the 3rd largest TV market globally by 2026.

In this report, we uncover the contributors to the changing TV landscape in India, CTV viewership habits, the differences and similarities between linear and CTV users, and their perceptions about ads on CTV.

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