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What's new in addressable TV?

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The creative effectiveness opportunity

After brand size, the ad creative is the biggest driver of this effectiveness, yet we still need to fully explore how to marry this with data and technology. Creative optimisation executed in addressable TV represents a huge opportunity for brands to dial up their campaign’s effectiveness. Coupled with what we know about TV boasting the highest attention levels, we’re positioned to create even better advertising experiences for brands and viewers.

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