How to Engage with Customers in the ‘Messy Middle’
As online and offline worlds continue to merge, buyer journeys have never been more fragmented. In order for brands to move consumers through the sales funnel and make sure their messages are having the desired impact, objectives and measurement must be placed at the centre of campaign planning.
Find out how marketeers can engage with customers in the ‘messy middle’ from our Senior Director of Data Solutions, Samantha Lister. Download the complete guide here.