What’s next for connected TV post-COVID

  • 1 minute read
  • United Kingdom
  • 02/04/2021
Black couple watching TV on sofa in living room

To say people have taken to Roku and connected TV would be like saying fitness fans have taken to Peloton. It’s obvious that many consumers shifted more of their entertainment time to streaming during lockdown. Our UK MD, Harry Harcus, joined Roku at The Drum’s Digital Transformation Festival to explore what’s next for TV as the world opens up.

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