Market-leading collaboration maximises reach & impact
Cancer Research UK (CRUK) is the world’s largest independent cancer research organisation.
This collaboration between GroupM Nexus solutions powered a ground-breaking hyperlocal programmatic strategy on a national scale.
The results we achieved in this campaign exceeded our expectations. We were able to strategically reallocate our budget and reach our target audiences which helped us re-launch Race for Life and raise vital funds for cancer research.
By creating more than 1,000 tailored ads using a blend of audience and location-based insights, CRUK’s Race for Life campaign supported 131 individual events through impactful programmatic channels.
Some of the achievements included:
6x uplift in sign-up intent amongst males when compared to benchmarks.
Overall, 3 out of 5 people were likely to sign up.
75% uplift in audience engagement when ad content was tailored.
To see the full results and read more about our strategic approach to this campaign, download the full case study below.