Finecast drives awareness and consideration for leading grief charity
UK charity providing free, professional and specialist bereavement support services for over 15 years.
Grief Encounter is a charity in the UK that has been providing free, professional and specialist bereavement support services for over 15 years. Their mission is to give every child and young person access to the best possible support following the death of someone close.
Drive brand awareness and consideration
Grief Encounter wished to drive brand awareness and consideration for their services and to a broad audience without specific parameters as grief is an emotional state in a point in time that can’t be planned out unlike other targeting parameters.They turned to Finecast to maximise the effectiveness of their campaign.
Reach audiences through a single point of access in the UK addressable TV ecosystem
Addressable TV planned and activated through Finecast enabled Grief Encounter to reach their audiences through a single point of access to all of the broadcasters in the addressable TV ecosystem, regardless of how viewers are connecting.
We were so pleased with the results of the addressable TV campaign run through Finecast. The results clearly demonstrated a positive impact on our brand health metrics.
The campaign results were strong and demonstrated that addressable TV delivered on positive brand health metrics.
Increasing the awareness of the charity has improved the knowledge people have of the charity and its services with 53% of those exposed describe Grief Encounter as making a difference. In addition to the positive impact on brand metrics, an impressive 83% of the exposed audience went on to take action as a result of seeing the ad. Other key highlights include:• 82% of the exposed viewers are likely to use Grief Encounter compared to 46% in the control group• 46% of the exposed viewers would recommend Grief Encounter versus only 12% in the control group.