The NDA Roundtable: Connected TV advertising opportunity and growth

  • 1 minute read
  • United Kingdom
  • 25/09/2021
The NDA roundtable connected TV advertising cover

New Digital Age recently ran a roundtable discussing connected TV and the opportunities it presents. On the roundtable, we heard the thoughts of Pete Markey, Chief Marketing Officer at Boots; Melissa Blaha, Head of Product, Data and Analytics at Finecast; Daniel White, Group Director, EMEA at DoubleVerify; Andy Jones, Head of Agency Development at Samsung Ads UK; Alexander Debenham-Burton-Burton, VP, Head of Reservation Media at Essence; Rhys McLachlan, Director of Advanced Advertising at ITV; and Charlie Glyn, Ad Technology Lead at 4Sales (Channel 4).