Finecast’s innovative targeting delivers sales uplift
A popular orange Italian apéritif
Aperol’s beloved and unique bittersweet taste and vibrant orange colour derive from a secret and original recipe, that has remained unchanged since 1919. They have been serving up spritzes since then and have become a quintessential summer drink in the UK.
Recruit new customers and drive incremental sales revenue.
Aperol were looking to recruit new customers and retain existing in the highly competitive drinks market and drive incremental sales revenue. To do this they needed to increase awareness and consideration of Aperol amongst their ‘Social Connectors’ audience and they were keen to understand if Addressable TV was the right approach to reach this audience in a premium advertising environment.
Utilise a bespoke audience and reach them across all screens.
Using Finecast’s sophisticated targeting capabilities and the Finecast All Screen product, Aperol were able to utilise a bespoke Social Connectors audience and also a Nectar Spirits segment to address customers who are likely to be buying the Aperol product and reach them across all screens.
Our addressable TV campaign was a great success and really helped us deliver on our campaign objectives. Finecast helped us deliver our message to the right audience. This, coupled with high quality TV environment, resulted in incremental sales and significant uplifts across all brand health metrics.
The campaign was very effective in enabling Aperol to reach their target audiences to drive incremental sales and grow their customer base.
The campaign saw an indicative 5% increase in total spend vs. regions not exposed to Finecast activity, with a 10% indicative lift in spend in the SE region. Additionally, Aperol grew share of aisle (wine & spirits) across the campaign period.The campaign achieved positive brand health metrics overall, with exposed groups showing significant uplifts across all metrics tested, including: • 8%-point uplift in Spontaneous Brand Awareness• 38%-point uplift in Brand Consideration• 28%-point uplift in Brand Recommendation• 37%-point uplift in Purchase Intent