Finecast’s delivers strong brand uplift results across key metrics for Kikkoman
Delighting consumers around the globe with their delicious range of sauces since 1917
Drive awareness and sales in the soy sauce category
Kikkoman wished to drive awareness and sales in the soy sauce category amongst sauce lovers and increase their consideration against other Soy Sauce brands.
Build a bespoke segment for Kikkoman target consumers
Through Finecast targeting we created a bespoke Nectar segment which used Sainsbury’s data to build a segmentation of those who shop across soy sauce products. This segmentation was utilised alongside data from Experian and Acxiom, who were identified through YouGov as being 45+ and having adventurous food taste or using cooking sauces frequently.
Finecast proved to be a highly valuable support for our traditional TV led campaign, helping us to reach some valuable audiences we might otherwise have missed with a TV only strategy.
The campaign achieved positive results overall
The campaign achieved positive results overall, with exposed respondents showing uplifts vscontrol across all metrics tested, with 81% of the exposed group likely to purchase and positive brand metrics including emotional response, consideration, recommendation and aided brand awareness.
Credits: Photo by Jan Zinnbauer