Technology
A new way to plan TV advertising
Finecast Audience Planner
Holistic
The ability to create one target audience and plan across all major TV platforms.
Activation
Automated workflows to enable activation of Finecast campaigns at scale with every major supplier.
Identity
Advanced integrations to bring together disparate identity solutions into a single view.
Our proprietary planning tool
Sizing and availability
Sizing and understanding the availability of target audiences across aggregated addressable TV supply.
Pricing
Pricing by determining the value of the target audience and available impressions.
Building target audiences
Building target audiences using thrid-party and first-party data sources.
Forecasting
Advanced forecasting of campaign delivery, including potential reach and frequency and scenario planning.
Audience creation
Combined audience segments
Use and / or functionality to combine data points from first-party and third-party datasets.
Geotargeting
Access location-based data to precisely target your audiences based on factors like proximity, travel time or trade area.
Customer data-matching
Integrate clients’ first-party data or customer data from partners by using a privacy-compliant tool.
Cluster identification
Understand audience distribution and then hone in on specific clusters that benefit your brand the most.