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Trends to watch in 2022 in the TV and streaming markets

As the competition in streaming rises and TV advertising becomes more addressable and interactive, the market is entering its next phase of maturity.   So, what trends should we expect in the TV and streaming markets in 2022?   Read our predictions in Marketing Week, as our Managing Partner, Kristian Claxton, discusses the broadening definition … Continued

A-Z of Addressable TV: F is for Finecast

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued

Finecast wins Broadcast Best Places to Work in TV Award 2022

Harry Harcus, UK MD  At Finecast, our mission is to improve the future of TV for everyone by pushing the boundaries of addressable TV. We couldn’t do this without having the right culture in place and putting our people first. That is why I am absolutely delighted that Finecast is one of the companies named … Continued

GroupM promotes Nicola Lewis to CEO of Finecast

  London (21 February 2022) — GroupM, WPP’s media investment group, today announces the promotion of Nicola Lewis to CEO of Finecast, WPP’s addressable TV company operated by GroupM, effective immediately. She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets … Continued

Finecast’s innovative targeting delivers strong results across sales and key brand metrics

Aperol were looking to recruit new customers and retain existing in the highly competitive drinks market and drive incremental sales revenue. Using Finecast’s sophisticated targeting capabilities and the Finecast All Screen product, Aperol were able to utilise a bespoke Social Connectors audience and also a Nectar Spirits segment to address customers who are likely to … Continued

CTV in 2022: the year to address new audiences

As the TV universe continues to expand, the definition of TV is thrown into question. It’s why a lot of brands are investing in a total TV approach to planning, buying and measuring advertising campaigns. At Finecast, we believe innovative technologies across the expanding TV ecosystem will open up a lot of new opportunities for … Continued

Finecast launches a universal ID to bring advertisers the ability to measure reach across BVOD platforms for the first time

Finecast ID is an industry-first BVOD Identity tool to improve user experience and advertiser effectiveness in Australia. AUSTRALIA, MONDAY 3 AUGUST: Finecast, the addressable TV business of GroupM, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time. … Continued

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