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Targeted Advertising Heralds New Era of Collaboration

Broadcast brought together rival UK broadcasters to discuss collaboration, competition and building addressable advertising to challenge online platforms. UK broadcasters are building advertising solutions that are set to usher in a renaissance of TV advertising by mirroring the targeting capabilities of online platforms. Addressable TV is a technology that allows broadcasters to insert tailored commercials into … Continued

Budget will drift to the TV Innovators in Canada, GroupM Warns

You can always save money and maximise return on investment in advertising if you refine your target audience and spend money on the lowest hanging fruit – those consumers who represent your best opportunity for driving sales.   But if brands take money away from broad awareness marketing at the ‘top of the funnel’ to … Continued

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