Finecast TV gives FMCG advertisers a single point of access to 100% addressable broadcaster quality inventory. Thanks to addressable household targeting and optimisation capabilities, brands are able to reach relevant, engaged viewers down to a full postcode – and even household – level.
We’ve worked with several auto advertisers in recent years to develop their addressable TV strategies.
Finecast TV’s addressable targeting and optimisation capabilities enable food and beverage brands to reach relevant, engaged viewers down to a full postcode and even household level. Using first and third party data sets, advertisers can deliver against niche audiences in engaging TV environments, while reducing ad wastage, driving effective CPMs and minimising costs. It is the perfect advertising channel to help food and beverage brands drive awareness and reach new audiences.