In recent years we’ve worked with both local & global FMCG advertisers on their addressable TV strategies. Through our work, we’ve seen that FMCG advertisers use Finecast to complement their traditional TV spend to:
To achieve these goals, FMCG advertisers typically create bespoke creatives for different audiences and use a combination of third-party shopper segmentation and geo drive time data to reach their target viewers.
Some FMCG brands then layer this with geo drive time data to segment and target potential consumers near stores that sell their products.
Once the ad goes live, the local retailer then measures the increase of footfall to gain valuable insights into the ad’s impact on product sales.
Getting creative : We’re also seeing brands use weather data to target viewers. To do this, an advertiser agrees in advance the regions where the ad will show, then switches the ad on or off in nearly real time based on weather conditions.
Up to 40%
more effective CPT than linear TV
Up to 20%
more incremental reach than linear TV
growth in purchase intent