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A-Z of Addressable TV: F is for Finecast

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued

Finecast’s addressable TV services verified by PwC

PwC’s Independent Audit Validates Quality of Finecast’s Delivery and Reporting of Omnichannel Addressable TV Campaigns in the UK JANUARY 13, 2020, London — Finecast and PwC today announced that PwC have completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in … Continued

What’s next for TV advertising?

Finecast gathered together a panel of industry experts in Cannes chaired by Broadcast magazine to discuss what steps need to be taken for television advertising to remain relevant and compete with other players moving aggressively into the market. Read the full article on Broadcast here.

Finecast: Audience data is the key

As viewers switch to on-demand, accurate audience data is more important than ever – and a new measurement tool from Finecast could be the answer As TV audiences’ fragment across a range of platforms and viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of one of their most trusted mediums. … Continued

Arrowing in on targeted ads

With addressable ads gaining a foothold in TV, we hosted a roundtable with Broadcast magazine to discuss how the medium can complement linear campaigns and grow TV as a whole.To read the article in full click here.

What Advertisers Want: How Audience Measurement is Changing

A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued

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