In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued
Categories: Addressable TV
Finecast a leading addressable TV provider, has today announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, Global … Continued
After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities Toronto, ON (5 March, 2020): GroupM, the media investment group of WPP, today announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision … Continued
PwC’s Independent Audit Validates Quality of Finecast’s Delivery and Reporting of Omnichannel Addressable TV Campaigns in the UK JANUARY 13, 2020, London — Finecast and PwC today announced that PwC have completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in … Continued
Finecast gathered together a panel of industry experts in Cannes chaired by Broadcast magazine to discuss what steps need to be taken for television advertising to remain relevant and compete with other players moving aggressively into the market. Read the full article on Broadcast here.
As viewers switch to on-demand, accurate audience data is more important than ever – and a new measurement tool from Finecast could be the answer As TV audiences’ fragment across a range of platforms and viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of one of their most trusted mediums. … Continued
Our UK MD, Harry Harcus, was interviewed by Video Ad News in Cannes to talk about the need to simplify addressable TV advertising for clients. Watch the interview in full here.
Our CEO, Jakob Nielsen, was interviewed by Beet.TV in Cannes talking about the future of addressable TV. To watch the interview in full, click here.
With addressable ads gaining a foothold in TV, we hosted a roundtable with Broadcast magazine to discuss how the medium can complement linear campaigns and grow TV as a whole.To read the article in full click here.
A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued