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A new way of reaching audiences needs a new way to measure ad effectiveness

We’ve entered a new era in television advertising and these changes increase opportunities to engage consumers, but also present the challenge of devising new ways to accurately measure and ensure the reach and effectiveness of advertising campaigns.

Read the latest The Drum article to learn how Finecast’s Total TV Measurement provides a measure of reach, frequency and incremental reach across the entire addressable TV and linear TV ecosystem.

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