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As TV content takes ever greater risks, so should TV advertising

As the content we watch on TV takes ever greater risks, so should TV advertising.

Last week at Cannes, we discussed everything from bravery and opportunities in TV advertising to effectively targeting audiences with a group of industry leaders including Joan Colletta, Senior Director, Global Brand Marketing at McDonald’s, Benazir Barlet-Batada, Senior Marketing Director at Mondelēz International, and Caroline Hipperson, Managing Director of FUNKIN COCKTAILS .

Read our Campaign Magazine UK article to find out how #addressableTV benefits brands and industry leaders’ favourite ads.

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