Hillarys are the UK’s leading made-to-measure window specialists, producing blinds, curtains and shutters for more than 50 years. They wanted to position themselves as good value for money and drive brand awareness and consideration with their target audiences.
Using Finecast’s sophisticated targeting capabilities and the Finecast All Screen product, Hillarys were able to create a bespoke audience and reach them across all screens.
Chris McKay, Head of Brand Engagement at Hillarys said:
Using Finecast, we were able to target the right customer with our creative – reducing wastage and ensuring only the relevant consumers were exposed. The uplift study also helped to reaffirm the creative decisions we had made and gave us the confidence to invest further into video-on-demand platforms in order to change the perception of the brand.
Read the full Success Story here.