We are delighted to have won three VideoWeek European Video Awards:
‘Best use of CTV’ with MediaCom UK for Isuzu UK, ‘Best use of data in a video campaign’ with Wavemaker UK for BMW and ‘Best Cross-Media Video Campaign’ with Xaxis and Wavemaker!
Together with Isuzu, we sought out a strategy that would optimize spend and opportunities to engage their target audience. Following the campaign, 74% were more likely to consider making a purchase and 59% of those who saw the ad looked for more information to influence their purchasing decision.
With Finecast’s Total TV measurement solution, BMW were able to plan more strategically and ensure cost efficiency and effectiveness of their campaign. As such, they delivered 100% of its impressions in the most impactful and engaging environment – the TV screen – by establishing an audience of ‘hybrid intenders’.