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Finecast’s innovative targeting delivers strong results across key brand metrics for Cunard

With a history that stretches back over 180 years, Cunard sets and consistently raises the bar on luxury ocean travel.  Following the global pandemic, there’s been a resurgence in the travel sector, but that comes with increased competition in the market. In order to cut through the noise, Cunard’s marketing objective was to increase awareness and drive re-appraisal amongst their relevant target audience and increase the likelihood of using Cunard as a preferred holiday company. Cunard partnered with Finecast to identify and reach their optimal target audience via addressable TV.

Emily Smith, AV Lead, Wavemaker said:

“We’re really pleased with the results of this Addressable TV campaign as it helped Cunard reach the specific target audience they were looking for, and we’re thrilled that the campaign drove uplifts in the key KPIs of awareness & intent.”

Read the full success story here.

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