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Finecast’s innovative targeting delivers strong results across key brand metrics for iRobot

iRobot is the leading global consumer robotic vacuum company, designing and building robots that empower people to do more both inside and outside of the home.

Making the decision to change their business to online only, their main challenge was that, outside their core customer base, the brand was relatively unknown or understood in the UK, with a big gulf in brand metrics compared with other countries in Europe.

iRobot needed to identify the target audience segments for whom robotic vacuum cleaning presented a valuable and effective cleaning solution and create a scalable media solution to begin driving awareness in UK, something the business has done successfully in other countries, primarily with AV media channels.

Using Finecast’s sophisticated targeting capabilities, iRobot were able to reach their target audiences across all screens.  Read the success story here.

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