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Finecast launches with new to TV advertiser MOMA Foods

We’re so excited to support today’s launch of new to TV advertiser MOMA Foods, as part of a multi-channel campaign with And Rising hero-ing MOMA’s award-winning Barista oat drink as part of a new growth strategy.

The addressable TV campaign brings together audience and outlet data in an integrated way, reaching their target audience based on drive times to the stores that stock MOMA’s oat milk product.  Check out their inaugural ad here.

Natasha Thompson, Marketing Director, MOMA said:” We are excited for our first ever TV launch with Finecast, an award-winning product choosing a market leading Addressable TV solution. Investment in advertising will help us achieve ambitious goals for growth, to bring new people into our unique world where delicious things exist alongside healthy and sustainable ones.”

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