In 2021 Motors.co.uk looked to return to TV for the first time since 2016. Their aim was to help build brand awareness and consideration amongst their core audiences ahead of car showrooms reopening in April 2021 after the COVID lockdown and beyond.
With Finecast’s sophisticated targeting capabilities, Motors were able to utilise a custom audience and deliver 100% of their impressions in what is the most impactful and engaging environment –the TV screen.
Dermot Kelleher, head of marketing and research at eBay Motors Group said:
“The right car has such a positive practical and emotional impact on so many facets of our lives. Finecast has been instrumental in helping us convey this message to the right audiences.”
Read the full success story here.