Nuffield Health wanted to increase brand awareness amongst their core audience and position themselves as a specialist in health and wellbeing. They created an emotive TV ad that promoted an attractive introductory offer – joining a gym without introductory fees.
Jane Shackleton, Head of Marketing – Fitness & Wellbeing, Nuffield Health said:
“Our addressable TV campaign was a great success and really helped us deliver on our campaign objectives. Finecast helped us deliver our message to the right people, making it relevant and personalised. This, coupled with the high quality TV environment, resulted in significant uplifts across all brand health metrics.”
Read the full success story here.