Kikkoman wished to drive awareness and sales in the soy sauce category amongst sauce lovers and increase their consideration against other Soy Sauce brands.
Using precision targeting capabilities, Finecast were able to build fully bespoke audience segments for Kikkoman’s audience and deliver 100% of their impressions in what is the most impactful and engaging environment – the TV screen.
Tomoki Kawai, Sales & Marketing Manager, Kikkoman Trading Europe said:
“Finecast proved to be a highly valuable support for our traditional TV led campaign, helping us to reach some valuable audiences we might otherwise have missed with a TV only strategy.”
Read the Success Story here.