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Building a custom audience to effectively reach cat owners who care

Royal Canin has over 50 years of experience in improving pet health through nutrition and remains on the cutting edge by collaborating with leading scientific, veterinary and behavioural experts. With a 23%* increase in UK pet ownership in 2021, there was a significant opportunity for Royal Canin to establish itself as the pet food brand … Continued

Finecast drives cost savings and incremental reach for BMW

In an increasingly fragmented TV landscape, and a competitive autos market, BMW wanted to maximise the reach on their campaign in the most cost-efficient way to raise awareness and consideration amongst “hybrid/electric intenders” and increase test drives of BMW plug in hybrid electric vehicles. They wanted to understand if using Finecast achieved buying efficiencies and … Continued

Finecast drives awareness and consideration for leading grief charity

Grief Encounter is a charity in the UK that has been providing free, professional and specialist bereavement support services for over 15 years. Grief Encounter wished to drive brand awareness and consideration for their services and turned to Finecast. “We were so pleased with the results of the addressable TV campaign run through Finecast. The … Continued

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