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A-Z of Addressable: J is for Joy

In the “A-Z of Addressable TV” series, we introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV and explain how they enable advertisers to discover and reach new audiences. From ‘Addressable’ to ‘Gen Z,’ we’ve got you covered. J is for Joy What do we mean by joy in … Continued

A new way of reaching audiences needs a new way to measure ad effectiveness

We’ve entered a new era in television advertising and these changes increase opportunities to engage consumers, but also present the challenge of devising new ways to accurately measure and ensure the reach and effectiveness of advertising campaigns. Read the latest The Drum article to learn how Finecast’s Total TV Measurement provides a measure of reach, frequency and … Continued

PWC verifies Finecast’s Addressable TV solution for a second time

Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued

Finecast’s Addressable TV drives successful brand effectiveness campaign

Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment. … Continued

What Advertisers Want: How Audience Measurement is Changing

A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued

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