success stories

Increase awareness and drive response

In recent years we’ve worked with both local & global FMCG advertisers on their addressable TV strategies. Through our work, we’ve seen that FMCG advertisers use Finecast to complement their traditional TV spend to:

Goals

Increase awareness Drive response Improve brand perception

To achieve these goals, FMCG advertisers typically create bespoke creatives for different audiences and use a combination of third-party shopper segmentation and geo drive time data to reach their target viewers.

Some FMCG brands then layer this with geo drive time data to segment and target potential consumers near stores that sell their products.

Approach

Create bespoke creatives for different audiences Use third party shopper segmentation Layer on geo drive time data and weather data to reach target audiences

Once the ad goes live, the local retailer then measures the increase of footfall to gain valuable insights into the ad’s impact on product sales.

Getting creative : We’re also seeing brands use weather data to target viewers. To do this, an advertiser agrees in advance the regions where the ad will show, then switches the ad on or off in nearly real time based on weather conditions.

Results

Up to 40%

more effective CPT than linear TV

Up to 20%

more incremental reach than linear TV

35%

growth in purchase intent

 

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