With plenty of screens to choose from, people are watching TV whenever and wherever they want. Addressable TV is the key to reaching them at the right time and on the right show.
Addressable TV advertising opens the door for brands to enter the TV space, increases the reach of your large-scale traditional TV ad buys and focuses on relevance and impact.
We are delighted with the performance of the All-New Isuzu D-Max launch campaign ‘Driven to do’ using Finecast. With the objective of cutting through the noise in the market and having a much smaller budget than our competitors, the addressable commercial enabled us to reach our target audiences whilst driving brand awareness for Isuzu and our All-New D-Max. This approach proved both highly effective and impactful.
George Wallis, Head of Marketing
Our addressable TV campaign was a great success and really helped us deliver on our campaign objectives. Finecast helped us deliver our message to the right audience. This, coupled with high quality TV environment, resulted in incremental sales and significant uplifts across all brand health metrics.
Stuart Ayre, Marketing Manager FMCG, Campari
We’re thrilled with the results we got through running an addressable TV campaign with Finecast. We’ve realised that addressable TV offers more benefits than just great audience targeting; working with Finecast gave us access to premium content, a greater volume of inventory, and platforms that are helping us reach our goals.
Ben Cooper, Head of Marketing
We are delighted with the performance of the Wolf Blass – Here’s to the campaign that aired last Christmas using Finecast to innovatively target consumers. With the objective of recruiting into the wine category, digital played a huge part in our 2020 marketing plans. The VOD commercial enabled us to reach audiences, analyse customer behaviour and track purchases in a highly effective and impactful way.
Chantal McDowell, Brand Manager
The precision TV data capability as planned and activated through Finecast allowed us to hone in onour very specific target audience, charity donors, and minimise advertising waste. We combined this new targeting capability with an addressable TV approach which meant we could encourage this audience at scale to act.