Webinar: How the brain responds to addressable ads

  • 1 minute read
  • United Kingdom
  • 13/12/2022

New research, commissioned by Finecast, sheds light into what is happening inside people’s brains to drive positive campaign results. These fresh neurological findings have revealed that addressable ads produce greater brain activation in the significant areas of attention, emotion, reward and memory.

Listen in as Dr. Joe Devlin, Professor of Applied Neuropsychology at UCL, Samantha Lister, Head of Marketing Science at Finecast, and others discuss this fascinating research.

You can find the webinar, on demand, here.