Why marketers are returning to traditional advertising

  • 1 minute read
  • United Kingdom
  • 06/09/2022
Cost of living text printed on a piggy bank

For the last decade, digital marketing technologies and their ecosystems have dominated growth in marketing budgets. However, recent evidence suggests that traditional advertising is on the rise.

New addressable TV solutions now enable advertisers to precision target viewer segments across on-demand and live-streamed TV, thereby eroding the targeting advantage of online channels.

Discover the seven factors driving marketers back to traditional advertising on Harvard Business Review.