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Finecast’s innovative targeting delivers strong results for Crosta & Mollica

Crosta & Mollica is deliciously simple, authentic, Italian food. In a competitive category that offers multiple premium brands for the same usage occasions, their product range has cut through to bring the best of Italian food to kitchens and tables everywhere.

Whilst this New to TV brand’s distribution scaled, their media strategy needed to keep pace and they needed a solution that could deliver the power of TV, with the precision of data-driven digital targeting.

Paul Vita, Marketing Director at Crosta & Mollica said:

“We saw an immediate effect to our MoM sales during the campaign launch. As broader awareness within our target audience grew over time, we enjoyed a compounding lift in sales that endured beyond campaign close. Validating TV’s strength in Adstock.”

Read the full success story here.

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