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What does addressable TV mean for advertisers?

There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad spend and continues to grow rapidly. As the advertising industry innovates, addressable strategies are playing an increasingly important role in the marketing mix and are a key consideration when media planning.

Our UK MD, Harry Harcus, speaks to the DRUM about the opportunities for advertisers in today’s addressable landscape here.

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