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A-Z of Addressable TV: F is for Finecast

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued

Ad Spotlight: Samantha Lister, Senior Director Data Solutions

Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Samantha Lister. Finecast’s Senior Director, Data Solutions completed a PhD in computational quantum physics at The … Continued

The NDA Roundtable: Connected TV advertising opportunity and growth

New Digital Age recently ran a roundtable discussing connected TV and the opportunities it presents. On the roundtable, we heard the thoughts of Pete Markey, Chief Marketing Officer at Boots; Melissa Blaha, Head of Product, Data and Analytics at Finecast; Daniel White, Group Director, EMEA at DoubleVerify; Andy Jones, Head of Agency Development at Samsung Ads UK; Alexander Debenham-Burton-Burton, VP, Head of … Continued

What does addressable TV mean for advertisers?

There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad spend and continues to grow rapidly. As the advertising industry innovates, addressable strategies are playing an increasingly important role in the marketing mix and … Continued

One year on from lockdown: Why TV is the best investment in 2021

Harry Harcus, UK MD, Finecast It’s now one year since the UK first went into lockdown, which has triggered major disruptions across the advertising industry and consumer behaviour. Some elements of the advertising industry have been particularly affected – such as OOH – because of varying levels of enforced stay at home rules. Even TV … Continued

6 Reasons Addressable is the Future of Advertising

It’s six years since Sky pioneered addressable TV with AdSmart. The promise was more granular audience data, beyond panel-based age and gender, better targeting and greater relevance to viewers. Near real-time feedback would allow advertisers to reallocate or optimise budgets accordingly and target specific segments with specific product offers. Has addressable lived up to the … Continued

What Advertisers Want: How Audience Measurement is Changing

A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued

Targeted Advertising Heralds New Era of Collaboration

Broadcast brought together rival UK broadcasters to discuss collaboration, competition and building addressable advertising to challenge online platforms. UK broadcasters are building advertising solutions that are set to usher in a renaissance of TV advertising by mirroring the targeting capabilities of online platforms. Addressable TV is a technology that allows broadcasters to insert tailored commercials into … Continued

Budget will drift to the TV Innovators in Canada, GroupM Warns

You can always save money and maximise return on investment in advertising if you refine your target audience and spend money on the lowest hanging fruit – those consumers who represent your best opportunity for driving sales.   But if brands take money away from broad awareness marketing at the ‘top of the funnel’ to … Continued

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