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New Set-Top Boxes Mean Imminent Scale For Addressable TV In Canada: Finecast’s Astley

Finecast’s Rich Astley, Global Chief Product Officer, talks about OTT disruption as Netflix and other providers make a push in Canada’s addressable TV market. TORONTO—Although Canada is behind the United States in the adoption of addressable linear television advertising—owing largely to inadequate set-top boxes—that’s going to change quickly. “Disruption is here” in the form of Netflix … Continued

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