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Ad Spotlight: Samantha Lister, Senior Director Data Solutions

Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Samantha Lister. Finecast’s Senior Director, Data Solutions completed a PhD in computational quantum physics at The … Continued

Targeted Advertising Heralds New Era of Collaboration

Broadcast brought together rival UK broadcasters to discuss collaboration, competition and building addressable advertising to challenge online platforms. UK broadcasters are building advertising solutions that are set to usher in a renaissance of TV advertising by mirroring the targeting capabilities of online platforms. Addressable TV is a technology that allows broadcasters to insert tailored commercials into … Continued

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