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Finecast drives cost savings and incremental reach for BMW

In an increasingly fragmented TV landscape, and a competitive autos market, BMW wanted to maximise the reach on their campaign in the most cost-efficient way to raise awareness and consideration amongst “hybrid/electric intenders” and increase test drives of BMW plug in hybrid electric vehicles. They wanted to understand if using Finecast achieved buying efficiencies and … Continued

Finecast’s Addressable TV drives successful brand effectiveness campaign

Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment. … Continued

Finecast and Nectar360 Partner for Advanced Category Targeting

Integration of purchase behaviour data enables advanced audience segmentation for addressable TV advertising6th May, 2021, London — Finecast, a leading addressable TV provider, has today announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable … Continued

What Advertisers Want: How Audience Measurement is Changing

A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued

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