With the increase in disposable income among the middle-class, spending on beauty and personal products has increased. makeO toothsi therefore wanted to raise awareness and desire for its clear teeth aligners among a beauty-conscious, high-income audience, and drive purchase intent.
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
About Us
We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.
Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.
Chief Executive Officer
Global Chief Product and Commercial Officer
Managing Partner, Global Innovation
Managing Partner of Platform Development
Global Head of Market Development
Global Head of Yield Strategy
Head of Data and Measurement
Global Head of Business Strategy
Global Legal Director