Haven holiday parks wanted to increase sales at their holiday parks, as well as reach a more affluent audience, thereby increasing the booking value of each holiday.
Last week, on the banks of the Thames, Finecast hosted our second annual TV Innovation Summit.
Exclusive to Finecast clients and agency partners, this event highlights our commitment to innovation through collaboration, continued research, and dialogue across channels and partners to move addressable advertising forward. Our ultimate goal? To reimagine TV advertising experiences for brands and viewers.
This year, attendees got an in-depth look at current and future trends impacting the industry, the role of everything from data to sustainability, as well as the opportunities that an omnichannel world introduces for brands and media.
After brand size, the ad creative is the biggest driver of this effectiveness, yet we still need to fully explore how to marry this with data and technology. Creative optimisation executed in addressable TV represents a huge opportunity for brands to dial up their campaign’s effectiveness. Coupled with what we know about TV boasting the highest attention levels, we’re positioned to create even better advertising experiences for brands and viewers.
About Us
We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.
Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.
Chief Executive Officer
Global Chief Product and Commercial Officer
Managing Partner, Global Innovation
Managing Partner of Platform Development
Global Head of Market Development
Global Head of Yield Strategy
Head of Data and Measurement
Global Head of Business Strategy
Global Legal Director