How It Works
How It Works
We make it easy to reach custom audiences across TV formats.
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makeO toothsi shifts to addressable TV to drive purchase intent among affluent audience
With the increase in disposable income among the middle-class, spending on beauty and personal products has increased. makeO toothsi therefore wanted to raise awareness and desire for its clear teeth aligners among a beauty-conscious, high-income audience, and drive purchase intent.
India
2023
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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makeO toothsi shifts to addressable TV to drive purchase intent among affluent audience
With the increase in disposable income among the middle-class, spending on beauty and personal products has increased. makeO toothsi therefore wanted to raise awareness and desire for its clear teeth aligners among a beauty-conscious, high-income audience, and drive purchase intent.
India
2023
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Finecast Takes Part in the Opening of WPP Manchester Campus
3 minutes read
13/07/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Leveraging the power of commerce data with addressable TV
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
5 minutes read
05/09/2023

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About Us

Finecast is the global leader in addressable TV

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Purpose

Simplifying the TV landscape

We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.

Our approach

How we work

Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.

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We believe in the power of TV. It's still the most trusted advertising medium.

We put
people first

As an open culture, we respect each other and take our work seriously and we know how to have fun – that’s what brings us together.

Our Global
leadership team

Nicola Lewis

Chief Executive Officer

Chris Keenan

Global Chief Product and Commercial Officer

Kristian Claxton

Managing Partner, Global Innovation

Kristian Claxton

Clive Page

Managing Partner of Platform Development

Laura Hicks

Global Head of Market Development

Timothee Thirouin

Global Head of Yield Strategy

Timothee Thirouin

Eleanor Marshall

Head of Data and Measurement

Eleanor Marshall

Maria Sarris

Global Head of Business Strategy

Lucy Mee

Global Legal Director

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Trusted partnerships

We provide advertisers with access and scale by partnering with premium broadcasters across the entire addressable TV ecosystem.

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Latest
Finecast news

Finecast Takes Part in the Opening of WPP Manchester Campus

New Digital Age's Digital Women Series: An Interview with Finecast's Neelam Shahbazi

Addressable is TV now a $56bn industry

Total TV Measurement to future proof measurement in the constantly evolving TV landscape

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We're always on the lookout for exceptional talent. Find your next opportunity at Finecast.

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