With plenty of screens to choose from, people are watching TV whenever and wherever they want. Addressable TV is the key to reaching them at the right time and on the big screen.
Addressable TV advertising opens the door for brands to enter the TV space, increases the reach of your large-scale traditional TV ad buys and focuses on relevance and impact.
The precision TV data capability as planned and activated through Finecast allowed us to hone in onour very specific target audience, charity donors, and minimise advertising waste. We combined this new targeting capability with an addressable TV approach which meant we could encourage this audience at scale to act.
Lisa Ng, Marketing Lead
We were so pleased with the results of the addressable TV campaign run through Finecast. The results clearly demonstrated a positive impact on our brand health metrics.
Richard Fogelman, CEO
We partnered with Finecast to generate a market-leading understanding of how to use TV in the ‘new normal’ digital age. By doing so we have developed and equipped ourselves with a planning USP which will inform our future investment decisions.
Sam Taylor, Head of Group Commercial/Performance Marketing
By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.
Marine Heng, Media Planner, Mediacom
Finecast proved to be a highly valuable support for our traditional TV led campaign, helping us to reach some valuable audiences we might otherwise have missed with a TV only strategy.