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How It Works
We make it easy to reach custom audiences across TV formats.
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Addressable campaign drives increase in website traffic and revenue for The Cotswold Company
The Cotswold Company is a premium home and furniture retailer with 11 stores around England and a strong ecommerce presence which generates a large portion of their sales.
The brand first used Finecast in 2021 to improve awareness and consideration as a premium furniture brand. By using a combination of data partners, Finecast built a custom audience of people with interests in home furniture and home improvements, and the results demonstrated Finecast’s ability to build brand awareness.
After a successful year of ‘testing and learning’ in 2021, The Cotswold Company wanted to better understand the efficiencies of their marketing budget. Their 2022 activity sought to assess Finecast’s ability to drive consideration and intent.
United Kingdom
2023
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
Technology
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Addressable campaign drives increase in website traffic and revenue for The Cotswold Company
The Cotswold Company is a premium home and furniture retailer with 11 stores around England and a strong ecommerce presence which generates a large portion of their sales.
The brand first used Finecast in 2021 to improve awareness and consideration as a premium furniture brand. By using a combination of data partners, Finecast built a custom audience of people with interests in home furniture and home improvements, and the results demonstrated Finecast’s ability to build brand awareness.
After a successful year of ‘testing and learning’ in 2021, The Cotswold Company wanted to better understand the efficiencies of their marketing budget. Their 2022 activity sought to assess Finecast’s ability to drive consideration and intent.
United Kingdom
2023
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Addressable TV Ads Yield Greater Business Impact and Emotional Intensity
GroupM, WPP’s media investment group, today announced the release of new research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution. The research, conducted in collaboration with System1 – a leader in advertising effectiveness – involved more than 13,000 TV viewers in four countries and shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. In addition, addressable TV ads that emphasise melodic music, people touching, a clear sense of place and humour produce more intense emotional reactions and long-lasting effects.
4 minutes read
24/04/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Ad Spotlight: Chris Keenan, Global Chief Product & Commercial Officer, Finecast
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.

From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.
6 minutes read
30/05/2023

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Thinking Inside the Box – Measuring the Success of Addressable

2 minutes read
United Kingdom
10/06/2021

Woman watching TV in living room while having a drink

We commissioned research to explore the medium of TV, what it means to viewers and how they consume and respond to the content delivered within the TV environment.

Phase Three of the research measures the power of addressable TV by exploring how three brands are effectively using addressable TV today and how ads impact brand perception, viewer engagement and the likelihood of a call to action.

Read related Success Stories with ebay, Sweaty Betty and What Car.

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