We were excited to partner with Raconteur in their 'Innovation in Advertising' report in The Times.
Finecast's Robyn Christison explains that there is a misconception among CMOs that #addressableTV is solely about reaching precise audiences or that it is purely an incremental reach driver. "The reality is that addressable TV can create multiple layers of efficiencies. This can help brands minimise media wastage.”
A traditional catch-all approach is no longer in vogue. Instead, brands are developing stronger, more meaningful connections with relevant audiences by tactfully placing their message and creative on the right screen at the right time. TV is changing and, for advertisers, its golden age is only just beginning.
Read the full report here.