Isuzu wanted to make a lot of noise with their launch while working with a budget that wouldn’t allow for mass targeting at scale and to stand out, resonate and cut through with audiences in the very comms-crowded pick-up market where the auto purchase journey grows increasingly more digital.
Using precision targeting capabilities, Finecast were able to build fully bespoke audience
segments for Isuzu’s Do-ers audience and deliver 100% of their impressions in what is the most impactful and engaging environment –the TV screen.
George Wallis, Head of Marketing, at Isuzu says:
“We are delighted with the performance of the All-New Isuzu D-Max launch campaign ‘Driven to do’ using Finecast. With the objective of cutting through the noise in the market and having a much smaller budget than our competitors, the addressable commercial enabled us to reach our target audiences whilst driving brand awareness for Isuzu and our All-New D-Max. This approach proved both highly effective and impactful.”
Read the full success story here.