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Trends to watch in 2022 in the TV and streaming markets

As the competition in streaming rises and TV advertising becomes more addressable and interactive, the market is entering its next phase of maturity.
 
So, what trends should we expect in the TV and streaming markets in 2022?
 
Read our predictions in Marketing Week, as our Managing Partner, Kristian Claxton, discusses the broadening definition of TV and the continued proliferation of new platforms.

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