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Finecast achieves TAG accreditation for meeting the highest digital advertising standards

Independent audit demonstrates Finecast’s high standards across brand safety, fraud, and malware 17th March 2022, London, UK — Finecast, a leading addressable TV provider, has today announced it has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability … Continued

A-Z of Addressable TV: F is for Finecast

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued

A-Z of Addressable TV: E is for Ecosystem

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. E is for Ecosystem What is the Addressable TV ecosystem? … Continued

Why addressable TV advertising should be your next investment

Recent findings from WARC and the Advertising Association paint a picture of the advertising industry not just in recovery but set for a bumper year. The latest forecast predicts that 2021 ad spend will total £29.6bn, and the Christmas season will see a £1bn uplift alone. Of note, TV advertising is expected to see its most significant … Continued

Mindshare Huddle 2021: Driving Positive Growth Through Addressable TV

We were excited to be a part of Mindshare UK’s 2021 Huddle, focusing on Good Growth: how to build enduring, responsible and regenerative business, without compromising long-term success, society, consumer trust or the environment. Senior Engagement Manager, Johnny Hood and Head of Product, Data and Analytics, Melissa Blaha joined Mindshare to discuss ‘Driving Positive Growth Through Addressable TV’. Watch the recording … Continued

Redefining TV for the data age

The audience-first TV future is already here. TV is no longer about just one-to-all broadcasting – it’s about targeting bespoke audiences via smart analysis of data, providing a better experience for both viewers and advertisers. Together with AddressableTV specialists, brands are using sophisticated tools to analyse data sets and identify their key audiences, in an anonymised, GDPR-safe … Continued

A-Z of Addressable TV: D is for Data

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. What is data? Data is ubiquitous but ambiguous in equal … Continued

Ad Spotlight: Samantha Lister, Senior Director Data Solutions

Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Samantha Lister. Finecast’s Senior Director, Data Solutions completed a PhD in computational quantum physics at The … Continued

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