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PWC verifies Finecast’s Addressable TV solution for a second time

Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued

Finecast’s Addressable TV drives successful brand effectiveness campaign

Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment. … Continued

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