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    makeO toothsi shifts to addressable TV to drive purchase intent among affluent audience

    With the increase in disposable income among the middle-class, spending on beauty and personal products has increased. makeO toothsi therefore wanted to raise awareness and desire for its clear teeth aligners among a beauty-conscious, high-income audience, and drive purchase intent.

    India
    2023
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    For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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    makeO toothsi shifts to addressable TV to drive purchase intent among affluent audience

    With the increase in disposable income among the middle-class, spending on beauty and personal products has increased. makeO toothsi therefore wanted to raise awareness and desire for its clear teeth aligners among a beauty-conscious, high-income audience, and drive purchase intent.

    India
    2023
  • About Us
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    We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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    Addressable is TV now a $56bn industry

    A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.

    The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.

    5 minutes read
    26/06/2023
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    Ad Spotlight: Cécile Douillard, Global Head of Growth, Addressable Content, Hogarth (WPP)

    Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.

    7 minutes read
    08/11/2023
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