What's new in addressable TV?
Ad Spotlight: Cécile Douillard, Global Head of Growth, Addressable Content, Hogarth (WPP)
Our guest this month is Cécile Douillard. With experience in the media trading, measurement and data, and creative corners of the industry, Cécile has a comprehensive understanding of the addressable TV landscape. In her current role, she oversees the growth of addressable content, helping a wide range of clients capitalise.